The Anatomy of Humbug: How to Think Differently about Advertising
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The Anatomy of Humbug: How to Think Differently about Advertising
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Kundenrezensionen (4)
8 Juli 2015Shows how people really decide and what should really be in ads
Something all people in marketing and advertising should read.
17 Mai 2015Mostly outstanding...confused about persuasion...
This book is mostly brilliant.
2 Mai 2015A seminal text for curious advertising practitioners
This book immediately goes into the top 5 of books that will continue to shape the way I feel, think and do within my role as an advertising practitioner.
24 Februar 2015Excellent, engaging
Excellent, engaging, informative and very more-ish: No, this is not advertising humbug.